Metallised Packaging is a high-end packaging solution that involves applying a thin metallic coating, typically aluminum or vacuum-metallised film, onto a paper-based substrate to enhance its visual appeal, durability, and barrier properties. This specialized coating gives the packaging a sleek, reflective, and premium finish, making it a popular choice for luxury products, cosmetics, food items, and electronics. The metallisation process not only improves the aesthetic value but also provides functional benefits such as increased resistance to moisture, oxygen, and light, which helps in preserving the freshness and longevity of the packaged goods. It is widely used in high-end confectionery, perfumes, skincare, and premium beverage packaging to create a sense of exclusivity and sophistication. The manufacturing process involves coating or laminating the paperboard with a metallic layer through vacuum deposition or transfer metallisation, ensuring a smooth, uniform, and glossy surface. Additionally, metallised packaging is often combined with embossing, foil stamping, or UV spot coating to further enhance branding and shelf appeal. While offering luxury, this packaging remains lightweight and relatively eco-friendly, as many variants are recyclable or made with sustainable materials. Due to its superior protective qualities and high visual impact, metallised packaging is a preferred choice for brands aiming to position their products as premium and aspirational in the market.